THE CREATIVES
Meet the 41 Photographers, Artists and Poets across the globe behind the ILE WA billboard campaign.
'Phoenix'
By Stephanie C. Nnamani
Origin: Nigeria
IN PARTNERSHIP WITH
JCDECAUX UK
IN PARTNERSHIP WITH MARMALADE COLLECTIVE
IN PARTNERSHIP WITH
JCDECAUX UK
IN PARTNERSHIP WITH MARMALADE COLLECTIVE
IN PARTNERSHIP WITH
JCDECAUX UK
IN PARTNERSHIP WITH MARMALADE COLLECTIVE
Billboard designs (2023) curated by WE ARE SOUL and designed by Shenell Gallimore. Images courtesy of JCDecaux UK.
THE JCDECAUX UK COMMUNITY CHANNEL
"JCDecaux Community Channel is proud to be working in partnership with WE ARE SOUL and Marmalade Collective to unveil the ILẸ WA campaign – an exhibition celebrating culture and heritage for Black History Month (2023). This impactful campaign showcases the captivating work of African and Caribbean photographers, artists and poets – a profound collection of 41 stunning creatives on billboards across the country."
HOMAGE TO HOME
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ILE WA: HOMAGE TO HOME
WE ARE SOUL, Marmalade Collective and JCDecaux UK team up to unveil "ILE WA", a UK nation-wide billboard campaign celebrating African and Caribbean culture through 41 global creatives.
WEARESOUL RATING
ABOUT THE CAMPAIGN
In a remarkable BHM 2023 collaboration with WE ARE SOUL Marmalade, and the JCDecaux Community Channel, this Black History Month, we're spotlighting ILẸ WA's profound collection of photography, art, and poetry on hundreds of billboards across the UK!
Curated in-house, this unique project celebrates the artistic excellence of 41 African and Caribbean creatives, while serving as a philanthropic endeavour, through a captivating blend of visual art and storytelling.
This partnership is poised to deliver an exciting and impactful campaign.
ARTIST OF THE WEEK
Artists possess a gift of distorting reality, to bring forward their own viewpoint on a canvas. Few let brushstrokes paint out their emotions; giving spectators a chance to experience art in the artist’s time. Meet Mafalda Vasconcelos. The exploration of her identity and emotions inspires this expressionist artist to favour these themes in her work.
Artists possess a gift of distorting reality, to bring forward their own viewpoint on a canvas. Few let brushstrokes paint out their emotions; giving spectators a chance to experience art in the artist’s time. Meet Mafalda Vasconcelos. The exploration of her identity and emotions inspires this expressionist artist to favour these themes in her work.
WEARESOUL RATING
THE CREATIVES
Meet the 41 Photographers, Artists and Poets across the globe behind the ILẸ WA billboard campaign.
'I Will Always Have Your Back'
By Mikhailia Petersen
Origin: South Africa
'Phoenix'
By Stephanie C. Nnamani
Origin: Nigeria
'The Taiwo's'
By Aiden Harmitt-Williams
Origin: Jamaica
THE CREATIVES
Meet the 41 Photographers, Artists and Poets across the globe behind the ILẸ WA billboard campaign.
10M+
TOTAL OOH IMPRESSIONS
£200K
VALUE OF EARNED MEDIA
1M
TOTAL SOCIAL MEDIA REACH
Mugabe Ronald
"Afrodande"
Wallflower Mccoy
“Hold Her II”
Nate Austin
"Mortal Man"
Mugabe Ronald
"Afrodande"
Wallflower Mccoy
“Hold Her II”